Social Media Analytics Platform
A comprehensive social media analytics platform that aggregates data from multiple social networks, providing insights, sentiment analysis, and competitor tracking for digital marketers and brands.
Role
Developer
Duration
8 months
Year
2023-2024
Industry
SaaS / Marketing
Project Overview
Digital marketers were struggling to manage multiple social media platforms, manually tracking metrics, and lacking comprehensive insights into their performance.
We built a unified platform using React 18's concurrent features and modern state management patterns to deliver real-time analytics, automated reporting, and competitor insights - helping teams save 20+ hours per week.
Multi-Platform Integration
Connect Instagram, Twitter, Facebook, and LinkedIn with a unified dashboard and real-time data synchronization.
Advanced Analytics
Track engagement metrics, audience demographics, post performance, and growth trends with AI-powered sentiment analysis.
Content Scheduler
Schedule posts across platforms with best time recommendations, bulk operations, and cross-platform preview.
Competitor Analysis
Monitor competitor accounts, benchmark performance metrics, and gain strategic insights from their content.
Technical Architecture
Modern React Patterns
- ✓React 18 with concurrent rendering features
- ✓Custom hooks for reusable data fetching logic
- ✓Compound components pattern for flexibility
- ✓Error boundaries for graceful error handling
State Management Strategy
- ✓Redux Toolkit for global app state (auth, theme)
- ✓React Query for server state and caching
- ✓Zustand for lightweight UI state management
- ✓Smart polling with WebSocket fallback
Performance Optimizations
- ✓Code splitting by route with lazy loading
- ✓React.memo and useMemo for expensive operations
- ✓Virtual scrolling for large data lists
- ✓Bundle reduced from 1.2MB to 450KB
Code Example
Custom Hook for Data Fetching
// useAnalytics.ts
import { useQuery } from '@tanstack/react-query'
export function useAnalytics(
accountId: string,
dateRange: DateRange
) {
return useQuery({
queryKey: ['analytics', accountId, dateRange],
queryFn: () => fetchAnalytics(accountId, dateRange),
staleTime: 5 * 60 * 1000, // 5 minutes
refetchInterval: 60 * 1000, // Auto refresh
})
}
// Usage in component
const { data, isLoading } = useAnalytics(
accountId,
dateRange
)Challenges & Solutions
Real-time Data Updates
Problem: Need to show live metrics without overwhelming the API with requests
Solution: Implemented smart polling with React Query, WebSocket fallback for critical updates, and optimistic UI updates.
Complex Data Visualization
Problem: Rendering multiple charts simultaneously caused performance bottlenecks
Solution: Virtualized chart rendering, memoized calculations, and worker threads for heavy computations.
State Management Complexity
Problem: Too much global state causing unnecessary re-renders across the app
Solution: Separated concerns: Redux (auth), React Query (server data), and Zustand (UI state) for optimal performance.
Testing & Quality
- ✓Jest + React Testing Library for unit tests
- ✓Playwright for E2E testing
- ✓Visual regression testing
- ✓Automated accessibility testing with axe
Impact & Results
Performance
"SocialPulse transformed how we manage our social media. The insights are invaluable and the scheduler saved us 20+ hours per week."
Michael Chen
Social Media Director